business strategies
  Ok, so you’re a small business owner trying to work out ways in which to increase your sales and profit. You’re doing all the social media stuff. You’re doing all the online advertising stuff. You’ve even spent a fortune advertising your business on TV and radio. AND NOTHING SEEMS TO WORK How’s this for...
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This post could be the very first anti-BookPals Business Sanity Podcast promotion that has ever occurred!!! I better explain – Sean Kaye of CasualMarketer.com and I jumped back on to BookPals Business Sanity recently to talk about whether or not SEO (Search Engine Optimization) is as effective in 2018 as it was when we first...
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I have to share this with you because if you run your own business it highlights what can only be described as Business Insanity!!! Let me set the scene – I am based in South Australia and the weather this weekend is ridiculously hot. To give you an idea, today it has reached 41 degrees...
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Well, the festive season is over and it’s back to driving our businesses forward!!! I know there’s a ton of irony in this next comment, but I always find the Christmas/New Year holiday period a time when some of the best business ideas for the following year start bubbling to the surface. In previous years...
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WHAT A WEEK!!! Have you ever had one of those weeks where you said to yourself- “How could all these things have lined up so perfectly all at the same time?” Well, this week has been one of those weeks and let me explain why —- Earlier this week I released a BookPals Business Sanity...
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I want to share something that happened to me last weekend with you because there is a very important business message in it for all small business owners. Let me set the scene – I wear prescription lenses and with the lead up to Christmas there have been a heap of “Buy One Get One...
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Can you see any correlations between working out how “financially strong” a small business is in the chaos that is New York in the United States and identifying the “financial strength” of a small business in the sleepy hollow that is the Barossa Valley region of South Australia? On the face of it you could...
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Isn’t it funny where you can get business inspiration from? Yesterday I was at a judo competition with my son Ben (that’s him in the photo here) and at the end of the day I came home so inspired by the things that I saw and how they can be converted into a business scenario...
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We often use sports to draw analogies with business events and – on most occasions – this is done for positive and constructive reasons, but occasionally these same analogies can be used for really crappy reasons. Unfortunately, I have to share one of those crappy reasons with you here today. Sometimes life throws some really...
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