marketing message
  Ok, so you’re a small business owner trying to work out ways in which to increase your sales and profit. You’re doing all the social media stuff. You’re doing all the online advertising stuff. You’ve even spent a fortune advertising your business on TV and radio. AND NOTHING SEEMS TO WORK How’s this for...
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I have to share something that happened to me yesterday with you here today because – in my opinion – it is the essence of Quality Customer Service. I have been ordering a quantity of BookPals Polo Shirts over recent times because they make a really nice “touch” when we are out promoting BookPals at...
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How often have you said to yourself – “I’ve identified my target market” “I’m doing all the online marketing stuff” “My market message is exactly what they need to hear” and still no-one buys your product or service? One of the scariest things that can happen to you as a small business owner is when...
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As a small business owner, how often do you think to yourself “Am I doing exactly the same as everyone else out there in promoting and marketing my business”? If your answer is “Yes” have you thought about using animation to supercharge your marketing message? With the launch of the BookPals software almost here we...
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Unless you’ve been hiding under a rock recently you’ll know that the BookPals rollout is in “full swing”!!! Part of the rollout includes an animation that will explain how BookPals allows you to get back to those things that are most important in your lives and to help us with this animation we are using the...
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  Those of you who have been listening to the BookPals Business Sanity podcast series you will have already met Kristin Thompson who talked about getting more “bums on seats” for speaking events that you hold.I received an email from Kristin yesterday to let me know that her Workshopalooza course has just had an extra hour of training added to it...
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Are you one of those business owners who knows that they should be talking about their product or service more online, but you just don’t think you have the “stuff” needed to write online copy that will attract more customers to your business? What if I told you that effective copywriting – just like everything...
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Ok, so you have been listening to podcasts like BookPals Business Sanity for some time now – and you’ve been hearing everyone – everywhere – talk about how important it is to promote and market your product or service online. But where do you start? It’s all well and good to be told that the...
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As a business owner, how many times have you groaned when a group of rowdy, dishevelled, obnoxious youths have come into your store, rummaged through your stock and left with little more than a cursive glance at you while you were glaring at them, trying to “will” them out of your business? What if I...
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I have just finished editing a BookPals Business Sanity Podcast interview with a Emily Chase Smith of emilychasesmith.com (I’ll get it released as soon as possible – you’ll love it!!) and it has reminded me of how many fantastic businesses are out there that can provide business owners with information and resources to help them...
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