marketing strategies
  Ok, so you’re a small business owner trying to work out ways in which to increase your sales and profit. You’re doing all the social media stuff. You’re doing all the online advertising stuff. You’ve even spent a fortune advertising your business on TV and radio. AND NOTHING SEEMS TO WORK How’s this for...
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I have to share something that happened to me yesterday with you here today because – in my opinion – it is the essence of Quality Customer Service. I have been ordering a quantity of BookPals Polo Shirts over recent times because they make a really nice “touch” when we are out promoting BookPals at...
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A quick small business owner’s public service announcement!!! As you know just about everyone is talking about video marketing these days… The only problem is virtually no one actually tells you what you need to do to get RESULTS… Well…I’ve come across this AWESOME YouTube SEO Cheat Sheet that’s jam packed with a ton of...
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One thing is undeniable and that’s more and more people are checking out videos to help them make a buying decision. We are all walking around with these little computers in our pockets – which some of us know as phones!!! – and it is so easy to look up a “how to” or “this...
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How often have you said to yourself – “I’ve identified my target market” “I’m doing all the online marketing stuff” “My market message is exactly what they need to hear” and still no-one buys your product or service? One of the scariest things that can happen to you as a small business owner is when...
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If you’re wondering why there is a picture of a Hercules C-130 cargo plane at the top of this post, just bear with me for a minute, because it will become very clear shortly!!! If you’re a long time reader of the BookPals blog you will know that I have had the privilege of speaking...
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