surprising your customers
I want to share something that happened to me last weekend with you because there is a very important business message in it for all small business owners. Let me set the scene – I wear prescription lenses and with the lead up to Christmas there have been a heap of “Buy One Get One...
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The last couple of weeks have been insane and I want to share the experience with you because it is a wonderful example of why you should surprise your customers and how this surprise can result in more sales. I am not sure if I have mentioned this before, but my wife Annie runs a...
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