trusted brand
I have to share something that happened to me yesterday with you here today because – in my opinion – it is the essence of Quality Customer Service. I have been ordering a quantity of BookPals Polo Shirts over recent times because they make a really nice “touch” when we are out promoting BookPals at...
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The last couple of weeks have been insane and I want to share the experience with you because it is a wonderful example of why you should surprise your customers and how this surprise can result in more sales. I am not sure if I have mentioned this before, but my wife Annie runs a...
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What images does the word “Brand” conjure up when you think about this word in the context of your business? Does it conjure up quality images on your website? Does it conjure up the perception of reliability in your marketing message? Does it conjure up a feeling of trustworthiness in your interactions with clients and...
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