If you’re wondering why there is a picture of a Hercules C-130 cargo plane at the top of this post, just bear with me for a minute, because it will become very clear shortly!!!
If you’re a long time reader of the BookPals blog you will know that I have had the privilege of speaking with Mark Horstman of Manager Tools several times in the past on the BookPals Business Sanity Podcast.
You will also know that I connected with Mark after listening to the Manager Tools podcast for several years and earlier today I was listening to an episode of Manager Tools called No Surprises In Reviews when Mark said something that nearly knocked me off my feet!!!
Let me set the scene – part of the discussion focussed on the importance of implementing management strategies that are counter-intuitive to what managers have learnt in the past through what many of us know as “traditional” management training methods.
It was during this part of the discussion that Mark made the following comment –
If It’s Stupid – And It Works – It’s Not Stupid!!!
This comment stopped me dead in my tracks because the implications of this one sentence are so far-reaching for small business owners trying to differentiate themselves from their competitors.
How often have you – as a small business owner – tried to do everything that every other small business owner is doing to attract more potential customers to your business?
What if – just once – you tried something that seemed “weird” compared to what all your competitors are doing and – as a result of this “weirdness” – more potential customers found out about your product or service?
If you’re not attracting more customers to your business through your current marketing efforts, what have you got to lose?
Oh – and the reason for the Hercules cargo plane at the top of this post – way back in the 1980’s when I was in the Army I remember being told about how a Hercules should not be able to fly “theoretically” because of the way it had been designed – I wonder if the same people who suggested that the design of this plane was “stupid” are now eating humble pie seeing that this same “stupidly designed” aircraft has transported millions of troops and tons of cargo over millions of kilometers (and/or miles) around the world for decades now?
Food for thought —-