Have you ever had one of those weeks where you said to yourself-
“How could all these things have lined up so perfectly all at the same time?”
Well, this week has been one of those weeks and let me explain why —-
Earlier this week I released a BookPals Business Sanity podcast episode where Wendy Weiss – The Queen Of Cold Calling – came back on the podcast to show you small business owners why you don’t need to worry about the holidays if you include effective cold calling processes into the day to day running of your business.
If you’re like most (all?) small business owners, the Christmas period can be quite daunting when work seems to “dry up” really quickly because all your customers seem to be on holidays.
This is why I asked Wendy back on to BookPals Business Sanity because when you follow her guidance you’ll begin to get a real understanding of why the holiday period can be the BEST time to be prospecting – not the WORST as we constantly keep telling ourselves – and what you can do to turn this time of the year into an absolute goldmine for your business (hey, I’m not going to spoil our chat – have a listen to it yourself to find out how!!!).
Anyway, our chat releases at the beginning of this week and two days later I visit a client’s address to find the place in absolute pandemonium!!!
‘CAUSE WORK HAS DRIED UP OVER CHRISTMAS AND THEY AREN’T SURE IF THEY’LL BE ABLE TO MAKE PAYROLL NEXT WEEK!!!
The manager pours his heart out to me and I just stand there with this half stupid grin on my face (I know – “How ‘caring sharing’ of you Dean”!!! LOL)
After about ten minutes of grumbling he notices this stupid look on my face and says –
“Do you find all this funny?” to which I reply –
“Not at all, but you really need to listen to the discussion I had earlier this week” and I then direct him to my chat with Wendy.
He locks himself in his office for half an hour (because things are so quiet!!!) and later walks out and says –
“Interesting chat – let’s talk the next time you’re in.”
Look – I know that it’s too late for this Christmas, but if my client’s grumblings sound similar to thoughts going through your head at the moment you really do need to listen to the wonderful insights that Wendy Weiss provides in this episode of BookPals Business Sanity because it will make next Christmas so much less stressful for you.